CMBYND Announces Formation of Advisory Board to Deepen Insight into Culture, Behaviour, and Transformation

CMBYND has long operated at the intersection of transformation, culture, and human behaviour, guiding organisations to achieve meaningful and sustainable change. Our experience has shown that lasting impact requires more than process or structure, it demands a deep understanding of the informal networks, patterns of influence, and shared behaviours that quietly shape culture and performance.

For years, these dynamics were viewed as intangible, difficult to define, let alone measure. Today, by integrating technology, behavioural science, and strategic advisory, CMBYND is changing that. Our clients can now visualise and measure how culture lives inside their organisations, how ideas spread, how collaboration happens, how trust forms, and use that understanding to drive measurable transformation.

To support the growth and expansion of this new capability, we are proud to announce the formation of the CMBYND Advisory Board, a key step in our evolution and our commitment to helping leaders activate the cultural dynamics that drive success.

We are honoured to welcome Mark Jesty and Dr. Harry Toukalas, two exceptional leaders whose global perspectives and experience will guide our next phase of growth and help scale our next frontier:

• Strengthening strategic depth in enterprise transformation programs

• Bridging insight with execution, turning behavioural understanding into measurable performance outcomes

• Expanding reach and capability through the board’s global networks and expertise

Our Advisory Board

• Mark Jesty

Mark Jesty is a seasoned strategist and behavioural-change leader based in Toronto, Canada, specialising in foresight, organisational culture, and the application of technology to elevate human performance. With a background spanning leadership advisory, innovation, and professional development, Mark has built a reputation for helping organisations translate insight into adaptive, future-ready cultures.

• Dr. Harry Toukalas

Dr. Harry Toukalas is the Founder & CEO of Swarm Dynamics, a behavioural-science and AI firm specialising in the measurement and prediction of human behaviour, network dynamics, and culture. Through his PhD research, he investigated systemic misconduct in the financial services industry and pioneered methods to map how informal networks propagate behaviour and risk. Harry brings deep expertise in behavioural science, risk, network analysis, and organisational culture, making him a key partner to guide CMBYND’s next phase of behavioural-transformation and cultural-analytics growth.

Looking Ahead

With the creation of this board, CMBYND moves with greater clarity into its next chapter, where transformation is no longer just structural, but behavioural.

For C-suite leaders seeking lasting change, this represents a new opportunity: to view culture not as an abstract concept, but as a measurable and influenceable system, one that can be guided, strengthened, and scaled.

Please join us in welcoming Mark and Harry to the CMBYND Advisory Board as we continue to help organisations thrive by aligning culture, behaviour, and strategy.

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