Culture & Conduct

See your organisation clearly. Shape behaviour intentionally.

Overview

Culture and conduct define how organisations perform, adapt, and sustain trust. Yet most leaders can only measure structure, not behaviour.

We help leaders visualise and measure how belief, collaboration, and conduct take shape across their organisations, revealing where energy builds, where risk concentrates, and where small shifts in behaviour unlock large shifts in performance.

CMBYND brings transformation expertise together with advanced behavioural and network analytics to make these dynamics visible and actionable. The result is an evidence-based way to strengthen culture, prevent misconduct, and accelerate transformation.

Why it matters

Every organisation has two interconnected systems shaping its outcomes:

Culture: How people connect, collaborate, and build belief in what they are building together.

Conduct: How people behave when no one is watching, and how integrity holds under pressure.

Both shape performance and reputation. We help leaders understand how these systems interact, where belief strengthens or erodes, and how to move from reactive management to proactive leadership action.

What it delivers

Clarity: A fact-based view of how trust, collaboration, and accountability form across your organisation.

Focus: Pinpointed insights on where to reinforce culture and mitigate conduct risk.

Momentum: Faster, measurable improvement in engagement, collaboration, and cultural performance.

Who is it for and how it’s used

Ideal for leaders who want to understand and actively shape the culture and conduct that drive performance and risk across the organisation. Typical applications include:

Culture (where performance grows):

Enterprise or functional transformation

Post-merger integration

Leadership and culture evolution

Strategy execution or performance acceleration

Conduct (where integrity protects value):

Fraud and ethical breaches

Cybersecurity violations

Regulatory non-compliance

Capital markets manipulation

Proven outcomes

Organisations using this approach have achieved:

Up to 87% improvement in collaboration efficiency within weeks.

64% faster resolution of risk issues through improved accountability.

82% stronger cross-team collaboration in hybrid environments.

17% higher customer satisfaction, validated in a peer-reviewed study.

More than 80% accuracy in predicting and preventing misconduct.

Recognition and research

Trusted and validated:

Applied in global organisations across industries and regulatory environments.

Research published in the Harvard Business Review and other journals.

Based on behavioural science and data analytics developed with MIT-led research teams.

Proven to help leaders measure and improve culture and conduct with precision.

Talk to us

Culture and conduct are not soft issues. They are the hidden systems that determine whether transformation succeeds.

We help you see them clearly, measure them precisely, and shape them intentionally.

Let’s start the conversation.