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Insights
What we’re seeing.
What we’re thinking.
What’s next.


CMBYND Welcomes Denise Hayes to its Advisory Board
CMBYND is pleased to welcome Denise Hayes to its Advisory Board. Denise is a senior human resources leader with more than 30 years of experience, including more than 20 in executive roles. She most recently served as Chief Human Resources Officer for a major Canadian payments organisation, where she led the HR function and helped align people and business strategy. Earlier in her career, Denise held senior HR leadership roles in the health care and business services sectors,

Chris Crowe
1 min read


The 70% Problem
Culture, AI, and the Forces You Don’t Control I’ve been giving considerable thought to the “dance” we are currently in with AI. This, I feel compelled to say, was not written using AI. Let me posit a hypothesis. Strategy sits atop the pyramid when it comes to effective corporate operations. While definitions vary, most strategic thinking follows a consistent pattern: strategy originates at the top of the organisation and becomes the rallying point for focus, resources

Mark Jesty
2 min read


CMBYND Announces Formation of Advisory Board to Deepen Insight into Culture, Behaviour, and Transformation
CMBYND has long operated at the intersection of transformation, culture, and human behaviour, guiding organisations to achieve meaningful and sustainable change. Our experience has shown that lasting impact requires more than process or structure, it demands a deep understanding of the informal networks, patterns of influence, and shared behaviours that quietly shape culture and performance. For years, these dynamics were viewed as intangible, difficult to define, let alone m

Chris Crowe
2 min read
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