CMBYND Expands Leadership Team to Support Continued Growth and Scaled Transformation Delivery

Katie Yeutter appointed Managing Director, President, US & LATAM

CMBYND today announced the appointment of Katie Yeutter as Managing Director, President, US & LATAM, strengthening the firm’s leadership team as it continues to expand globally and scale its advisory, execution, and transformation capabilities across industries and markets.

“Katie’s appointment reflects our commitment to building leadership depth as we grow and to scaling what makes CMBYND different,” said Chris Crowe, Founder and CEO of CMBYND. “Her experience leading complex organisations, combined with our ability to bring behavioural insight and data-driven clarity into transformation efforts, strengthens our ability to deliver higher-impact outcomes for clients.”

“What drew me to CMBYND is the combination of insight, execution, and evidence,” said Katie Yeutter. “By integrating behavioural data and proprietary technology into advisory and delivery work, we can help leaders focus on what truly drives performance, accelerate adoption, and achieve stronger returns on their transformation efforts.”

Katie brings more than a decade of executive leadership experience guiding organisations through periods of growth, pressure, and transformation. She is known for architecting scalable operating models, strengthening performance and culture, and leading execution in environments where trust, accountability, and wellbeing directly influence results. Katie is widely recognised for her leadership and influence, including being named to the Florida 500 (2025) and Above & Beyond: Fifty Most Influential and Thought-Provoking Women in Florida (2023, 2025).

Katie is an active member of the Young Presidents’ Organisation (YPO), serves on the board of the YPO Orlando Chapter, and is a member of the Society of International Business Fellows, reflecting her commitment to peer leadership, governance, and global collaboration. Her leadership perspective is also shaped by endurance pursuits that mirror the realities of organisational transformation. A seven-time Ironman finisher and English Channel swimmer, Katie brings firsthand experience navigating preparation, pressure, recalibration, and sustained performance.

As organisations navigate increasing change demands, AI adoption, and rising expectations across strategy, operations, and culture, leaders are increasingly being asked to deliver results without clear visibility into how their organisations truly function. CMBYND’s approach combines advisory expertise with proprietary technology that enables C-suite leaders to visually measure culture and engagement through informal networks and behavioural patterns. Rather than relying solely on surveys or org charts, the platform measures specific combinations of behaviours, based on the outcome an organisation is seeking to achieve. This approach allows leaders to focus on the behaviours that matter most for the outcome at hand, whether AI adoption, engagement, culture and conduct, or risk-related dynamics such as safety, providing a clear view of how work, trust, and influence truly flow.

In her role as Managing Director, President, US & LATAM, Katie will work alongside CMBYND’s global leadership team to support the firm’s continued growth, deepen client relationships, and help organisations design, mobilise, and deliver transformation that performs under pressure, adapts through change, and endures.

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