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Insights
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CMBYND Expands Leadership Team to Support Continued Growth and Scaled Transformation Delivery
Katie Yeutter appointed Managing Director, President, US & LATAM CMBYND today announced the appointment of Katie Yeutter as Managing Director, President, US & LATAM, strengthening the firm’s leadership team as it continues to expand globally and scale its advisory, execution, and transformation capabilities across industries and markets. “Katie’s appointment reflects our commitment to building leadership depth as we grow and to scaling what makes CMBYND different,” said Chris

Chris Crowe
2 min read


AI Adoption Isn’t a Technology Strategy. It’s a Behaviour Strategy.
2026 is exposing an uncomfortable reality for many organisations. Despite heavy investment, AI adoption has not delivered the transformational impact leaders expected. The issue is not a lack of tools, talent, or ambition. It is that most organisations are solving the problem at the wrong level. AI adoption is not primarily a technology challenge. It is a behavioural one. Yes, AI can drive efficiency by automating routine work. But its real value lies elsewhere. It lies in cr

Chris Crowe
3 min read


High Performance Requires Trust
High-performing organisations are shaped as much by how people work together as by the strategies they pursue. Trust plays a central role in how teams collaborate, how decisions are made, and how organisations perform under pressure. Over the course of my career, one factor has consistently stood out as critical: a genuine culture of trust, not just as a stated value, but as something experienced in everyday interactions and decisions. Trust is not a cultural aspiration. It i

Marc Price
3 min read


Rethinking the Checklist: Turning Branch Audits into a Strategic Advantage
It usually starts the same way. The quarter is closing, compliance deadlines are approaching, and branch audit season begins. Teams...

Michael Fornito
4 min read


From Noise to Signal: A New Architecture for Organisational Transformation
Organisational change often stalls because the real drivers of influence and trust are invisible. This piece explores how behavioural insights turn transformation from top-down mandates into networked movements.

Chris Crowe
4 min read
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