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The Hidden Reason Change Stalls in Financial Services

  • Writer: Marc Price
    Marc Price
  • Dec 11
  • 3 min read

Updated: Dec 12

Financial services organisations are transforming faster than at any point in recent memory. Customer expectations are shifting. Digital capabilities are advancing. Regulatory pressures keep rising. Boards want efficiency and AI today, not tomorrow. Leaders design ambitious future states because they know the stakes are high.


Yet the real struggle is not ambition. It is adoption.


Across the sector, the same pattern appears. Transformations are well funded, strategically sound, and clearly articulated, but they stall once they hit the organisation. The vision is strong. The execution is uneven.


Why? Because the hardest part of transformation is not the future state. It is the delta, the transition from how things work today to how they need to work tomorrow.


And in financial services, that delta is bigger, messier, and more human than most leaders expect.


Legacy processes, controls, and decision paths run deep. Informal workarounds keep the business running in ways few leaders fully see. Systems are interconnected in complex ways. Data is fragmented. Teams are stretched by day-to-day operations while juggling multiple initiatives at once. This creates an environment where even small changes can send shockwaves across functions and business lines.


The pressure to move quickly makes this even harder. Leaders feel the urgency. They want to demonstrate visible progress. Teams want to build. Spending time on current state analysis can feel like looking backward. When the current state is not understood well enough, surprises appear quickly: unmapped process variations, buried system dependencies, controls everyone assumed were flexible, and frontline teams already at saturation.


Every one of these surprises slows momentum. What slows it even more is the human reaction that follows.


People begin to doubt whether the plan makes sense. They revert to the familiar. They wait for clarity instead of moving forward. Resistance rarely shows up as open pushback. It shows up as hesitation, delay, and a quiet hope that the change might lose steam.


This is where many financial services transformations lose time, value, and credibility. Not because leaders lacked vision, but because the organisation was not prepared for the transition itself. The delta was underestimated.


When that happens, timelines stretch, costs rise, and compromises accumulate. What should have been a two-year transformation becomes three. Savings erode. Benefits are delayed. And the organisation ends up carrying more complexity than it started with.


This is the part of change leaders often underestimate. They build the target operating model with precision, but assume the journey to get there will sort itself out. In reality, the journey is the work.


Progress depends on how well we manage the space between today and tomorrow.
Progress depends on how well we manage the space between today and tomorrow.

To make change succeed, leaders need a clearer view of the present before they attempt to move toward the future. That means understanding how people work today, not just how processes are documented. It means uncovering the informal decision paths that keep things moving. It means recognising change fatigue early, not after people burn out. And it means showing people why specific changes matter in the first place, because without that context, adoption becomes compliance, not commitment.


None of this is about slowing things down. It is about removing the friction that slows things down anyway.


Organisations that get this right manage the delta with intention. They map the true current state. They sequence change in a way people can absorb. They simplify where they can and communicate clearly where they cannot. They make sure leaders are aligned, visible, and modelling the behaviours that support the change. And they foster the conditions where people feel safe leaning into the future rather than protecting the past.


When organisations understand and manage the delta with care, change stops feeling imposed and starts feeling like progress. And when they do, they cut transformation timelines by months, preserve more of the original business case, and strengthen alignment across the enterprise.


And there is something deeper beneath all of this. Change lands faster and with less resistance in organisations where trust is strong. Trust is not a soft concept; it is the foundation of a high-performance organisation. It deserves its own conversation, which I will take up in a subsequent piece.


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