Insights

Culture, AI, and the Forces You Don’t Control I’ve been giving considerable thought to the “dance” we are currently in with AI. This, I feel compelled to say, was not written using AI. Let me posit a hypothesis. Strategy sits atop the pyramid when it comes to effective corporate operations. While definitions vary, most strategic thinking follows a consistent pattern: strategy originates at the top of the organisation and becomes the rallying point for focus, resources

High-performing organisations are shaped as much by how people work together as by the strategies they pursue. Trust plays a central role in how teams collaborate, how decisions are made, and how organisations perform under pressure. Over the course of my career, one factor has consistently stood out as critical: a genuine culture of trust, not just as a stated value, but as something experienced in everyday interactions and decisions. Trust is not a cultural aspiration. It i