Insights

I wanted to share a perspective that has been forming as we spend more time with AI across our work and with clients. This is not about adoption. Most organisations have already moved past that point. It is about how well we understand and govern what is now being embedded into operations. Across the market, there is a consistent pattern. AI is being deployed broadly, but governance capability is not evolving at the same pace. That gap is beginning to surface as a real struct

Gen AI features in many conversations I have these days, whether in formal meetings or social settings. The questions are rarely technical. They tend to focus on how organisations are using it, when they should, and what makes the difference between activity and advantage. One observation helps explain why activity so often fails to translate into advantage: Gen AI never says “I don’t know”. That is not a flaw. It is a design feature. Understanding what this characteristic en